Dr. Walker is an Associate Professor of Information Systems at Brock University.

(See my biography page for more information).

Ethnocentrism and Consumer Attitudes to “Buy Local” Campaign: The Case of Canada and of Russia

The “Country-of-Origin Effect”; ethnocentrism; and a “buy-local” campaign are examined for two countries: a well-developed Western country and a country in transition.

Article: Print


Article: Electronic